Same Day Delivery: The Key to eCommerce Success in Australia

By

Olivia Armistead

|

Mar 12, 2024
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The rise of eCommerce has changed the way people shop, making it easier and more convenient to purchase products from anywhere, at any time. As eCommerce continues to grow in popularity, it's becoming increasingly important for businesses to offer fast and reliable delivery options to meet customer expectations. One such delivery option that has gained popularity in recent years is same day delivery.

In this article, we will explore why same day delivery is important for eCommerce businesses in Australia. But first, let's define eCommerce. eCommerce refers to the buying and selling of goods and services over the internet. With the rise of eCommerce, consumers are no longer limited to shopping during traditional brick-and-mortar store hours. Instead, they can browse and purchase products from the comfort of their own homes, or on-the-go using their mobile devices.

What is Same Day Delivery? What Does it Mean for an eCommerce Business?

Same day delivery is a delivery option that allows customers to receive their orders on the same day they are placed. This delivery option has become increasingly popular in Australia as customers have come to expect fast and reliable delivery. eCommerce businesses that offer same day delivery have a competitive advantage in the market, as it can lead to increased customer satisfaction, loyalty, and repeat business.

In the following sections, we will explore the reasons why same day delivery is important for eCommerce businesses in Australia, including its ability to provide convenience to customers, its competitive advantages, and potential challenges and solutions associated with implementing this delivery option.


Convenience is Key For Customers

Convenience is a key factor for customers when it comes to choosing where to shop online. With busy lifestyles and the desire for instant gratification, customers are increasingly expecting fast delivery options. In fact, a recent survey conducted by MetaPack found that 96% of consumers consider delivery speed to be an important factor when making a purchase online. Additionally, a study by McKinsey & Company found that 25% of customers would abandon their cart if same day delivery was not offered.

This is where same day delivery comes in. By offering same day delivery, eCommerce businesses can meet the expectations of their customers and provide a convenient and hassle-free shopping experience. Customers who receive their orders on the same day are more likely to be satisfied with their purchase and feel valued by the business. This can lead to increased customer loyalty and repeat business, as well as positive word-of-mouth referrals.

Furthermore, same day delivery can be particularly beneficial for time-sensitive products, such as perishable goods, medical supplies, or last-minute gifts. By offering same day delivery, businesses can cater to customers who need their products urgently and provide a competitive edge over businesses that do not offer this option.

In summary, customers increasingly expect fast and convenient delivery options when shopping online. By offering same day delivery, eCommerce businesses can meet these expectations, improve customer satisfaction and loyalty, and gain a competitive advantage in the market.

person receiving a same day delivery order and a courier documenting delivery

Exploring The Benefits of Same Day Delivery for eCommerce Businesses

Improved customer satisfaction and loyalty

One of the primary benefits of Same Day Delivery for eCommerce businesses is the ability to improve customer satisfaction and loyalty. In today's fast-paced world, consumers expect quick and efficient delivery of their online orders. By offering Same Day Delivery, businesses can meet this expectation and exceed the expectations of their customers. This can lead to increased customer satisfaction and loyalty, as customers are more likely to return to a business that provides a convenient and seamless delivery experience.


Increased sales and revenue

Same Day Delivery leads to an up to 25% improvement in cart conversions. In many cases, customers are willing to pay a premium for the convenience of express delivery. This can result in higher average order values and an overall increase in sales and revenue for the business. Additionally, offering Same Day Delivery may also attract new customers who prioritise convenience and speed in their online shopping.


Competitive advantage

In addition to meeting customer expectations, same day delivery can also provide a competitive advantage for eCommerce businesses in Australia. By offering a unique and fast delivery option, businesses can differentiate themselves from their competitors and attract new customers.

There are many successful eCommerce businesses in Australia that have implemented same day delivery and reaped the benefits. For example, Catch.com.au, a popular online marketplace, offers same day delivery to select areas in major cities across Australia. This has helped Catch.com.au stand out in a crowded market and attract new customers who value the convenience and speed of same day delivery.

Another example is The Iconic, an online fashion retailer that offers same day delivery to select areas in Sydney and Melbourne. The Iconic has reported a significant increase in sales and revenue since implementing same day delivery, as customers are willing to pay extra for the convenience of receiving their orders on the same day.

Same day delivery can also lead to increased sales and revenue for businesses. According to a study by Deloitte, customers who receive their orders quickly are more likely to make additional purchases from the same business in the future. Additionally, same day delivery can reduce cart abandonment rates and increase order values, as customers are more likely to make impulsive purchases when they know they will receive their order quickly.

In conclusion, same day delivery can provide a competitive advantage for eCommerce businesses in Australia by attracting new customers, increasing sales and revenue, and improving customer loyalty. By offering this fast and convenient delivery option, businesses can differentiate themselves in a crowded market and meet the expectations of their customers.

Same Day Delivery Challenges and Solutions

While same day delivery can provide many benefits for eCommerce businesses in Australia, there are also several challenges associated with implementing this delivery option. One of the biggest challenges is logistics, as businesses need to have a system in place to ensure that orders are fulfilled and delivered quickly and efficiently. This can be particularly challenging for businesses with limited resources or those located in remote areas.

Another challenge is cost, as same day delivery can be more expensive than other delivery options. This can be a deterrent for businesses that are trying to keep costs low and compete on price.

However, there are potential solutions to these challenges. One option is to partner with delivery companies that specialise in same day delivery, such as Australia Post, Sendle, or Sherpa. These companies can handle the logistics of same day delivery and provide businesses with a cost-effective solution.

Another option is to optimise delivery routes and schedules, in order to minimise delivery times and reduce costs. This can involve using technology to track and analyse delivery data, as well as working with local couriers and drivers to optimise delivery routes.

To successfully implement same day delivery, eCommerce businesses should also consider implementing a few key strategies. One strategy is to communicate clearly with customers about delivery options and costs, so that they can make informed decisions about their purchases. Businesses should also ensure that they have a reliable system for tracking and fulfilling orders, and that they have a backup plan in case of unexpected delays or issues.

In summary, same day delivery can present logistical and cost challenges for eCommerce businesses in Australia, but there are solutions available. By partnering with delivery companies, optimising delivery routes, and implementing effective strategies, businesses can overcome these challenges and successfully offer same day delivery to their customers.

image of a courier doing same day delivery

Implementing Same Day Delivery

Implementing Same Day Delivery for your eCommerce business can be a complex process, but the potential benefits make it well worth the effort. Here are some key steps to consider when implementing Same Day Delivery:

1. Assessing the feasibility of Same Day Delivery for your business

Before implementing Same Day Delivery, it's important to assess whether it is feasible for your business. This will depend on a number of factors, such as the location of your business, the size of your inventory, and the demand for Same Day in your area. It's also important to consider the costs associated with Same Day Delivery, including any fees charged by delivery service providers and the potential need to hire additional staff.

2. Partnering with a Same Day Delivery service or using in-house resources

There are a couple of different options for fulfilling Same Day Delivery orders. One option is to partner with a Same Day Delivery service provider, such as SKUTOPIA Now. This company has the resources and infrastructure in place to handle Same Day Delivery, making it an efficient and cost-effective solution for businesses. Another option is to use in-house resources to fulfill orders. This may involve hiring additional staff and implementing processes and systems to manage the fulfillment and delivery of orders.

3. Communicating the availability of Same Day Delivery to customers

Once you have implemented Same Day Delivery, it's important to communicate the availability of this service to your customers. This can be done through your website, social media, and email marketing. Make sure to highlight the benefits of Same Day and make it easy for customers to place their orders. It's also a good idea to provide clear communication and tracking for customers throughout the delivery process to ensure a seamless and satisfactory experience.

Best Practices For Optimising Same Day Delivery

To optimise Same Day Delivery for your eCommerce business, it's important to focus on streamlining the order and fulfillment process, ensuring timely and accurate delivery, and providing clear communication and tracking for customers. Here are some best practices to consider:

Streamlining the order and fulfillment process

One key to successful Same Day Delivery is to have a smooth and efficient process for taking and fulfilling orders. This may involve investing in technology solutions to automate and streamline the process, as well as training staff to handle orders efficiently. It's also important to have a well-organised and easily accessible inventory to ensure that orders can be fulfilled quickly and accurately.

Ensuring timely and accurate delivery

Timely and accurate delivery is critical to the success of a business. This means setting realistic delivery expectations for customers and doing everything possible to meet those expectations. SKUTOPIA Now Last Mile Delivery strives for the highest levels of accuracy and timely delivery for your business. Their advanced routing algorithms ensure that delivery expectations are met quickly and reliably. SKUTOPIA Now have also invested in cutting-edge delivery vehicles, optimised routes and schedules, and developed a state-of-the-art system for tracking and communicating the status of orders. This allows businesses to feel assured that their customers’ orders will be delivered ultra-fast and with the least carbon footprint possible.

Providing clear communication and tracking for customers

Finally, it's important to provide clear communication and tracking for customers throughout the delivery process. SKUTOPIA Now implements this through real time driver chat and predictive ETA features with live tracking links through their app, to keep customers informed of the whereabouts of their order. Providing this level of transparency helps to build trust and confidence with customers and ensures a positive delivery experience.

Explore Same Day Delivery Options

We urge businesses to take action and start exploring same day delivery options. By staying ahead of the curve and offering fast and convenient delivery options, businesses can build customer loyalty and gain a competitive advantage in the market. So, don't hesitate, start exploring same day delivery options today and see how it can benefit your business!