Unlock the Secrets to Successful eCommerce Shipping in Australia: 5 Proven Strategies

When it comes to receiving a package on your doorstep, long-awaited and long-overdue, there's nothing quite like it. As an eCommerce business, having the right shipping partner in Australia is essential to ensure your orders are processed quickly, efficiently and affordably. So, what does it take to be an eCommerce shipping master? In this post, we'll share our top tips for selecting the right shipping partner and why it's so important for your business. But first, let's take a look at the basics. 

What is eCommerce Shipping?

Discovering the best eCommerce shipping solutions for your business can be tricky, but it's an essential step to ensure your customers receive their orders quickly and smoothly. From order receiving and processing to fulfillment, there are three main stages of the eCommerce shipping process that you should consider to determine which solution is best for you. With the right eCommerce shipping strategy, you can track your items to make sure you have enough stock to process orders, confirm and verify all order data and generate picking lists to pick, pack, and prepare items for shipment. So, let's explore the various options available and find the right shipping solution for your business.

If you're already working with a shipping system, you may think you're all set. But, I'm here to tell you that you're missing out on the potential of finding a more suitable and cost-effective shipping option for your eCommerce store in Australia. With the right shipping solution, you could scale and grow your business more quickly, save up to 30% or more on shipping costs, and reduce shopping cart abandonment and increase conversions. 

So, if you're looking to get the most out of your eCommerce shipping strategy in Australia, here are five tips to help you choose the best cost method for your business.

Free Shipping

Say goodbye to hefty shipping fees and hello to free shipping! Nowadays, customers expect fast, free, and reliable shipping with every purchase. Offering free shipping can be an affordable option for your business and increase your conversions. Get shipping rates upfront from providers based on the number of orders you process and consider offering free shipping at a minimum order quantity. For example, if your average order value is $40, try offering free shipping at $50 to accommodate shipping costs. Don't forget to specify an order cut-off time before 2:00 PM AEST to ensure same-day delivery. With free shipping, you can meet your customers' expectations and make sure their purchases arrive quickly and without any hassle.

Prioritise Packaging 

To ensure that your products reach your customers in perfect condition, prioritize packaging! Investing in high-quality packaging materials will not only increase customer satisfaction, but it can also help you be environmentally friendly. Consider flat-rate shipping based on the size of the package – a tight, compact and lightweight material will save on shipping costs regardless of the weight or destination. To reduce costs further, consider adding multiple items to one box if customers purchase two items or more. Doing this will reduce the number of boxes needed for shipping and help you save on shipping fees.

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Location is Key
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Location is key for optimising your eCommerce shipping process. Consider setting up your business in an area with other eCommerce merchants and businesses, like Workit Spaces eCommerce hub in Sydney, NSW. This will not only give you access to discounted shipping rates, but also the opportunity to collaborate and network with other business owners. If you’re already operating from a static location, look into switching your address to a more centralised area that offers discounted flat-rate shipping rates. Not only can you save money, but you can also access top-tier shipping services that can help you get your products to your customers quickly.

Integrate Your Sales Channel 

Choosing a shipping aggregator with integrations to multiple sales channels is an absolute must-have for any eCommerce business. With SKUtopia and other supply chain software, you can connect with platforms like Shopify and synchronize your data and inventory in real-time. This way, you always know how many orders you’ve processed, the number of orders, and inventory levels—plus, you can easily add tracking numbers. To ensure customer satisfaction, it’s important to give yourself a buffer on delivery times. Consider including a range of business days on product pages to give customers a realistic expectation of when to receive their package. You can even add a few extra days to under promise and over deliver on faster delivery times. Nothing beats the feeling of expecting a package to arrive in 3-5 business days and receiving it on day 2!

Offer Loyalty Programs

Reward your customers for their loyalty! Incorporate loyalty programs into your online and offline retail stores to increase customer retention, drive repeat purchases and boost brand awareness. Studies show that 79% of customers are looking for eCommerce merchants to offer loyalty programs, with perks such as faster and free delivery services. Take the initiative and craft an incentive program that has shipping rates built into the cost of products and services - your customers will thank you for it!

Improve your eCommerce Delivery Options

With the eCommerce industry constantly evolving, it’s important to stay ahead of the game by offering customers the best delivery options available. From premium shipping services and faster delivery times to carefully selecting the right shipping costs and partner, there are a number of ways to ensure your customers keep coming back for more. By investing in the right delivery strategy, you can reinforce your brand, build trust with your customers, and most importantly, increase your profits. With the right eCommerce delivery options, you can make sure your customers have the best experience possible.