Case Study: Boost Lab

Fariha Shuvakhana

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Published:

September 17, 2025
Boost Lab skincare serums displayed with droppers, representing brand growth and fulfilment success.
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How SKUTOPIA Helped Boost Lab Scale Through Explosive Growth

When award-winning Australian skincare brand Boost Lab partnered with SKUTOPIA for fulfilment operations, they unlocked unprecedented growth freedom. SKUTOPIA transformed York St Brands' operations from day one, enabling the explosive expansion and operational excellence that support their continued international scaling efforts.

The Challenge: Rapid Growth Meets Operational Complexity

Award-Winning Brand Constrained by Logistics Management

Founded in October 2020 by Australian skincare expert Craig Schweighoffer and his wife Lisa, Boost Lab quickly established itself as a best-selling brand targeting women 40+ with science-backed serums. Craig's extensive experience from founding ECOYA, Skin Physics, and Trilogy (sold for $211 million) provided the winning formula.

York St Brands initially managed fulfilment in-house but faced critical challenges as Boost Lab expanded to 2,000+ retail doors across multiple countries. High operational costs, time-consuming manual processes, and scalability limitations threatened their growth trajectory and diverted focus from core innovation activities.

The SKUTOPIA Solution: AI-Powered Fulfilment for High-Growth Beauty

Revolutionary Technology Meets Award-Winning Innovation

Automated warehouse system with advanced robotics showcasing innovation in fulfilment technology.

Recognising they needed a fulfilment partner capable of supporting their rapid expansion, York St Brands selected SKUTOPIA. This strategic partnership provided comprehensive solutions:

  • SKUTOPIA Shipping Platform – Delivers automated precision and operational efficiency through intelligent order routing across 100+ global carrier networks
  • SKUTOPIA Robotic Fulfilment – Eliminates manual processing delays and operational bottlenecks while scaling effortlessly with fluctuating demand
  • SKUTOPIA Delivery Services – Ensures consistent speed and reliability through smart courier optimisation and advanced last-mile delivery technology

The transformation has been remarkable. Boost Lab evolved from an operationally constrained business into a growth-focused powerhouse, achieving superior cost management, seamless scalability, and the operational freedom to concentrate on product innovation and international market penetration.

The Results For Boost Lab: Exponential Growth Enabled by Operational Excellence

Game-Changing Partnership Delivers Record Performance

SKUTOPIA delivered transformative results: 50% fulfilment cost reduction, 5x processing capacity increase, and enhanced customer satisfaction. Processing 200k+ orders through advanced systems, the partnership enabled successful B2B expansion into Priceline Pharmacy and Coles while supporting Boost Lab's remarkable growth trajectory.

Why Boost Lab Chose SKUTOPIA: Technology That Enables Strategic Focus

Building Operations That Support Innovation and Expansion

Seeking a fulfilment partner that could grow with their vision while removing operational distractions, Boost Lab chose SKUTOPIA.

Here's why:

  • Same-day order processing for speedier deliveries that capitalise on product launch momentum and viral social media moments
  • Cutting out errors and manual bottlenecks that slow down innovation-focused operations
  • Seamless expansion without added complexity during demand spikes, crucial for a brand expanding to 2,000+ retail locations
  • Reduced warehouse expenses and staffing overheads while increasing throughput to support rapid revenue growth
  • Reliability that keeps customers happy and supports the premium brand positioning of award-winning skincare

The Strategic Impact For Boost Lab: When Operations Enable Global Ambitions

Turning Operational Excellence Into Competitive Advantage

SKUTOPIA's partnership delivered measurable business impact beyond operational improvements. By eliminating fulfilment bottlenecks, Boost Lab could accelerate its expansion across 400+ Priceline stores and 1000+ independent pharmacies. The streamlined operations supported their growth into international markets and retail partnerships with major chains.

Transform Your Brand Like Boost Lab

Worker in SKUTOPIA vest overseeing parcels ready for dispatch, showcasing streamlined fulfilment.

Boost Lab's 8x revenue growth didn't happen by accident. It happened because they partnered with SKUTOPIA and freed themselves from fulfilment constraints to focus on what matters: building award-winning products and conquering new markets.

Discover how SKUTOPIA can accelerate your growth:

  • See how 50% cost reductions per order can fuel your expansion budget
  • Experience same-day processing that turns social buzz into satisfied customers
  • Scale to 2,000+ retail doors without operational headaches
  • Expand internationally while your competition struggles with logistics

Start your transformation with SKUTOPIA today – because while your competitors are drowning in fulfilment complexity, you could be conquering new markets.