MEET THE AUTHOR
Fariha Shuvakhana
Chief Growth Officer, SKUTOPIA
Expertise in eCommerce Growth & Fulfilment
Fariha Shuvakhana is a growth‑focused leader with deep expertise in eCommerce, logistics, and supply chain management. She has a proven track record of scaling operations and driving revenue growth, and is passionate about helping brands achieve faster, smarter fulfilment through strategic go‑to‑market execution, operational efficiency, and customer‑first thinking.
Driving Growth at SKUTOPIA
For Fariha, one of the most rewarding parts of her role is working alongside an incredible team to push boundaries, achieve the impossible, and enjoy the journey along the way. She takes pride in guiding a diverse, collaborative group that drives strategies to accelerate delivery times, improve order accuracy, and enhance customer satisfaction.
Since joining SKUTOPIA in August 2022, Fariha has led the rapid expansion of the SKUTOPIA Now service, extending same‑day delivery from Sydney to Melbourne, Brisbane, and regional cities along Australia’s eastern seaboard, while driving significant nationwide market growth.
Writing Focus & Topics Covered
- eCommerce growth strategy, acquisition & retention
- 3PL fulfilment, logistics and last‑mile innovation
- Automation and data‑driven operations to reduce failure points
- Building reliable, flexible customer experiences
- Sustainability in modern logistics