How we Helped tbh Skincare Scale Through Explosive Growth
When The Breakout Hack (tbh Skincare) made the strategic decision to partner with us for their fulfilment operations, they unlocked unprecedented scalability. What followed was a transformation that enabled them to process 20x higher orders per day after their viral product launch, proving that the right fulfilment partner can make explosive growth sustainable.
The Challenge: Viral Success Meets Operational Reality
Explosive Growth Outpacing In-House Capabilities
Before partnering with SKUTOPIA, tbh Skincare managed its own fulfilment in-house. But as their viral success accelerated, operational hurdles emerged: rising fulfilment costs, manual processing bottlenecks during peak periods, and slower dispatch times that couldn't meet beauty customers' speed expectations.
The acne-focused brand experienced remarkable growth - from $10,000 in sales their first month to $900,000 within 18 months. As they expanded into 400+ Priceline stores and gained viral TikTok attention, their operations needed to evolve.
The SKUTOPIA Solution: AI-Powered Fulfilment for High-Growth Skincare
Revolutionary Technology Meets Beauty Industry Demands
Looking for a fulfilment partner that could match their explosive growth trajectory, tbh Skincare chose SKUTOPIA. The partnership delivered exactly what they needed:
- SKUTOPIA Shipping Platform – Automated accuracy and maximised efficiency with rules-based order allocation and access to 100+ carriers globally
- SKUTOPIA Robotic Fulfilment – Streamlined order processing and simplified logistics that eliminate manual bottlenecks and scale seamlessly with demand
- SKUTOPIA Delivery Services – Speed, reliability, and customer satisfaction through optimised courier selection and last-mile delivery optimisation
Since partnering with SKUTOPIA, tbh Skincare has transformed its fulfilment operations, delivering lightning-fast dispatch, seamless automation, scalable infrastructure, improved cost efficiency, and enhanced customer experience that supports their continued growth in the competitive beauty market.
The Results for tbh Skincare: Game-Changing Performance
Unprecedented Operational Transformation
The partnership delivered transformative results, including a 50% reduction in fulfilment costs, a 5x increase in processing capacity, and enhanced customer satisfaction. "Since teaming up with SKUTOPIA, we've been blown away!" says Co-Founder Rachael Wilde. "Scaling up has never been easier. We can handle way more orders than ever before."
Sustained Growth Across All Channels
The operational improvements directly enabled tbh Skincare's continued expansion. The brand has now sold over one million units of skincare product since launch and is stocked in more than 2,200 stores nationwide across Priceline, Coles and Woolworths.
Why tbh Skincare Chose SKUTOPIA: Smart Technology for Beauty Brands
Building Operations That Match Viral Ambitions
Seeking a fulfilment partner that could keep pace with their rapid scaling, tbh Skincare chose SKUTOPIA.
Here's why:
- Same-day order processing to capitalise on viral moments and social media buzz
- Cutting out errors and manual bottlenecks that slow down beauty brand operations
- Seamless capacity expansion without operational complexity during demand spikes
- Reduced warehouse expenses and staffing overheads while increasing throughput
- Reliability that turns social media discoverers into loyal customers
The Customer Experience Impact For tbh Skincare: When Speed Meets Reliability
Turning Viral Moments Into Customer Loyalty
The partnership's impact extends beyond operational metrics to customer experience transformation. When tbh Skincare products go viral on social media platforms, customers expect fast delivery to match their excitement about the discovery.
SKUTOPIA's same-day processing and optimised delivery selection ensure that viral interest translates into satisfied customers rather than disappointed ones waiting for delayed orders.
Just Like tbh Skincare, Your Growth Story Starts With SKUTOPIA Today!
Ready to scale your operations like tbh Skincare did? Don't let fulfilment limitations constrain your growth when viral success strikes.
Get your viral-readiness assessment:
- Analyse your current capacity for handling sudden demand surges
- Identify operational bottlenecks before they limit your breakthrough moments
- Discover how AI-powered fulfilment can reduce costs while dramatically increasing capacity
- Learn about scalable solutions that grow with your brand's viral potential
Don't wait for your viral moment to discover your operational limits. Partner with SKUTOPIA today and join successful beauty brands who've built operations ready for explosive growth.